Weekly Feature



2018-07-11 / Business

PSE announces naming rights partners for New Era Field clubs

When the Buffalo Bills begin the 2018 schedule with the Aug. 9 preseason opener, club seat members will have an amplified experience at New Era Field.

Pegula Sports and Entertainment recently announced new amenities in the newly named Dunn Tire Club, Pepsi Club and Toyota Club. All three of the 200-level sideline clubs have undergone extensive renovations that will modernize the premium fan experience. Company officials used a scratch concept to develop designs that create a space for all club seat members.

The centralized bars that were previously in the middle of the clubs have been completely removed and are now located on the clubs’ perimeter.

The entire space has been opened up to improve traffic flow for fans and has created several new gathering spaces throughout with a variety of seating options. Video walls have also been moved to a centralized location, where fans will be able to keep an eye on the action.

“Aside from winning games, improving the fan experience is our biggest objective,” said Bruce Popko, Pegula Sports and Entertainment’s chief operating officer. The Dunn Tire Club

(sections 229-232) and Pepsi Club (sections 206-216) will each feature a Jim Beam Bourbon Bar, serving a variety of beer, wine and premium spirits with a focus on Jim Beam options.

The Toyota Club (sections 235-238) also features full-service bars with premium spirits and craft beer selections. All three clubs now provide upgraded, premium concessions options featuring many of New Era Field’s fan favorite items such as LaNova Pizza.

New this season, Lloyd burritos and nachos will be served in the Pepsi Club and Toyota Club, along with select locations in the 100- and 300-level concourses.

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